aleksi@clevenio.com 
Customer Lifetime Value (CLV) is all about figuring out the total revenue you can realistically expect from a single customer over the entire time they do business with you. It’s a shift away from just looking at short-term sales numbers and toward understanding the long-term profitability and true worth of your customer relationships. Why CLV … Read more
So, what's a good annual churn rate for a SaaS company? The short answer is somewhere between 5% and 7%. But that number is almost meaningless without context. Think of it this way: the churn rate you should aim for depends entirely on who you're selling to. A company serving small businesses will have a … Read more
Email campaign performance metrics are the numbers that tell you if your email marketing is actually working. They're the feedback loop from your audience, showing you what they love, what they ignore, and where you can improve. Think of them as the vital signs for your entire email strategy. Why Your Email Campaign Metrics Matter … Read more
Picking the right email marketing software really boils down to three things: your business size, your budget, and what you’re trying to achieve. There’s no single "best" platform out there. The big names you'll hear about are usually ConvertKit for creators, Mailchimp for small businesses, and HubSpot for companies ready to scale. Your choice really … Read more
So, what exactly is SaaS Customer Acquisition Cost (CAC)? Put simply, it’s the total amount you spend on sales and marketing to land a single new customer. Think of it as the price tag for bringing someone new into your world, covering everything from ad spend and content creation to your team's salaries. It's one … Read more
Email deliverability is all about one simple thing: getting your emails into your subscribers' main inboxes. Not the spam folder. Not the promotions tab. And definitely not bounced back to you. It’s the make-or-break factor that decides whether your message gets seen or completely ignored, making it the absolute cornerstone of any serious email marketing … Read more
Managing a sales pipeline without the right tools can feel like trying to direct traffic with a blindfold. Deals fall through the cracks, follow-ups are missed, and forecasting becomes a guessing game. Effective sales pipeline management software brings clarity and control, transforming a chaotic process into a predictable revenue engine. It provides a visual, real-time … Read more
Customer Relationship Management (CRM) is a fancy term for a simple idea: managing your company's relationships with customers and prospects. At its heart, a CRM is a strategy powered by technology that helps you stay connected, simplify your processes, and ultimately boost your bottom line. It does this by pulling every piece of customer data … Read more
In the competitive B2B landscape, generating a steady stream of high-quality leads is the lifeblood of your business. But the strategies that worked yesterday may not deliver the results you need today. As buyer behaviors evolve and digital channels become more saturated, staying ahead requires a modern, multi-faceted approach. This guide cuts through the noise … Read more
Here's the thing about picking an email marketing platform: there is no single "best" one. The right choice depends entirely on what you sell and who you sell it to. An e-commerce store lives and dies by its Shopify integration, while a creator just needs a clean, simple way to build a newsletter. Forcing a … Read more
