Email list building is all about strategically collecting email addresses from prospects and customers. The goal isn't just to get a massive list; it's to build a proprietary audience of engaged contacts who genuinely want to hear from you. This creates a powerful asset that you completely control. Why an Email List Is Your Most … Read more
Email deliverability is all about one simple thing: getting your emails into your subscribers' main inboxes. Not the spam folder. Not the promotions tab. And definitely not bounced back to you. It’s the make-or-break factor that decides whether your message gets seen or completely ignored, making it the absolute cornerstone of any serious email marketing … Read more
The click to open rate (CTOR) is one of the most honest metrics in email marketing. It tells you a simple, powerful truth: once someone opened your email, was your content compelling enough to make them click? This metric zeroes in on the percentage of unique opens that led to at least one click, giving … Read more
