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SaaS Churn Rate Benchmarks to Know

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So, what's a good annual churn rate for a SaaS company? The short answer is somewhere between 5% and 7%. But that number is almost meaningless without context. Think of it this way: the churn rate you should aim for depends entirely on who you're selling to. A company serving small businesses will have a … Read more

Your Guide to SaaS Customer Acquisition Cost

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So, what exactly is SaaS Customer Acquisition Cost (CAC)? Put simply, it’s the total amount you spend on sales and marketing to land a single new customer. Think of it as the price tag for bringing someone new into your world, covering everything from ad spend and content creation to your team's salaries. It's one … Read more